For the Innovation Leader, It’s Time to Get Social

For the Innovation Leader, It’s Time to Get Social

I have to admit that I was skeptical about social media in the beginning. I could see there was potential connecting directly with customers, partners and other business leaders, but many of my colleagues and customers had not yet made the plunge. So rather than investing heavily into social media, I kept a “watching brief” on its progress. I dabbled and read. And I arranged meetings with experts who were actively experimenting with social media as a business tool to learn first hand what value they were finding. Many years down the track, social media has become a powerful way for businesses and business leaders to communicate, share information, make announcements and build communities. Richard Branson, CEO of the Virgin Group has actively cultivated a powerful online following that includes his LinkedIn blog posts, Facebook page likes and over 6.5 million followers on Twitter. It is a direct line of communication between one of the world’s leading innovators and his most engaged advocates. Do you think this impacts on the Virgin brand? Does it promote trust and connection? In a recent study, Forbes investigated the social media habits of CEOs from the Fortune 500, and found that while social media is a growing trend among CEOs, it is not pervasive. Of the 160 CEOs from the Fortune 500 with social media profiles, 79% only use LinkedIn. And only 8.3% use Twitter. Given that Twitter is fast becoming the “pulse of the planet”, I fully expect to see some shift here. Especially from leaders who are setting an innovation agenda. Leaders like Elon Musk, CEO of SpaceX and Tesla Motors...
New Horizons

New Horizons

This week I start in a new role as Chief Product Officer, leading global product and commercialization strategy for NTT Innovation Institute (NTT i3). NTT i3 is the Silicon Valley-based open innovation and applied research and development center of NTT Group. I will lead the development and commercialization of NTT i3‘s groundbreaking platforms and solutions aimed at today’s Digital Businesses. You can read the full press release here. This is an incredibly exciting time to be stepping into this kind of role – one I see more and more leading businesses creating. We are living in a time where our lives are increasingly connected – not just in terms of people and devices, but also “things”. We used to think of these as trends, like the “internet of things” or “social networking”. But the truth is, they are now our realities. The technology that we use consciously or unconsciously shapes the way we live, not just how we live. It is this that excites me. As Srini Koushik, President and CEO at NTT i3 says: Like all major drivers for change, the interplay between technology and the evolution of human experience is complex. Just as the first human societies were shaped by their use of tools—the technology that we are inventing now is re-inventing us. This new role will be a challenging and exciting one. It will require invention and re-invention. Leadership and innovation. And I look forward to sharing my insights with you...
Digital Hollywood: Personal Branding and Company Identity

Digital Hollywood: Personal Branding and Company Identity

It can be a fine line balancing the role that you have as a leader within a business and the activities you undertake beyond the business. You may sit on the board of a not-for-profit organization. Or volunteer on weekends. Some of you may be athletes, running marathons, playing basketball or tennis. In my experience, the greatest business leaders also play strong and important roles in their communities. But in today’s always-connected world, it’s easy for our personal and professional activities and profiles to merge or blur into each other. How is this best handled? This week I am speaking on the “Personal Branding and Company Identity Panel” at Digital Hollywood. I am joined on the panel by Kirsty Spraggon, Executive Producer and Host KirstyTV, Motivational Speaker and Author; Michele Turner, CEO, Dictionary.com; Holly Liu, co-founder and Chief of Staff and Culture, Kabam; Kate Neligan, Founder, Synergy TV Network; ConsciousRockStar Life Coach; Debra Fine, CEO, Fineline Foundation; Singer Songwriter. It will be moderated by Linda Sherman. If you can make it to the Ballroom Terrace, Ritz Carlton Hotel, Marina del Rey, be sure to say “hi”...