by Nina | Jul 12, 2011 | Blogging, Customer Oriented Thinking, Innovation, Social Media
I have been thinking, for some time, about the different aspects of social media and how they can apply to the day-to-day challenges of leadership and the opportunities of business. In particular, I want to understand where social media can impact customer oriented...
by Nina | Apr 18, 2011 | Innovation, Knowledge, Leadership
In this great TEDx talk, Simon Sinek explains exactly why some businesses – like Apple – inspire fans rather than “have” customers. It’s partly a function of biology. Sinek explains that the biological functioning of our brains is comprised of the limbic system – the...
by Nina | Aug 1, 2010 | Customer Oriented Thinking, Innovation
When you work for a consumer goods company – it’s easy to know who your customers are. They are the people who buy your product, right? But what if your business is selling to other businesses? What if you work in a multinational company? Who is the customer? One...
by Nina | May 23, 2010 | Conferences, Innovation, Leadership, Mentoring, Women
Last week I attended SAP’s premier customer event in Orlando – Sapphire Now. It is a feast of presentations, discussions, forums and workshops. There are keynote sessions, luncheons, chance meetings and conference floor demonstrations – and around 50,000 people in...
by Nina | Sep 29, 2009 | Innovation, Leadership, Strategy
Every organization has politics. Every business has a power base and a structure. And every organization has internal and external barriers that need to be straddled, worked-around or overcome. This often means that success comes not from following the rules but from...
by Nina | Apr 2, 2009 | Corporate Performance, Generation Y, Innovation, Nina Simosko
There is no doubt that we are facing challenging times. Within many workplaces we are losing experienced workers as they are either retrenched or retire, replacing them, if at all, with the sea of less experienced Generation Y. This is part of a structural realignment...
