by Nina | Sep 21, 2015 | Innovation, Personal Branding, Social Media
I have to admit that I was skeptical about social media in the beginning. I could see there was potential connecting directly with customers, partners and other business leaders, but many of my colleagues and customers had not yet made the plunge. So rather than...
by Nina | May 7, 2014 | Featured, Personal Branding, Social Media
It can be a fine line balancing the role that you have as a leader within a business and the activities you undertake beyond the business. You may sit on the board of a not-for-profit organization. Or volunteer on weekends. Some of you may be athletes, running...
by Nina | Apr 9, 2013 | Leadership, Social Media
Whether we like it or not – and whether we are prepared or not – our businesses are becoming more networked and connected. Our colleagues and teams are no longer co-located but spread across locations, states and even countries. Welcome to the true, global virtual...
by Nina | Dec 12, 2011 | Customer Oriented Thinking, Social Media
I can remember when customer relationship management (CRM) was the shiniest new toy in the IT bag of tricks. I was working with Tom Siebel and some of the smartest executives in the industry and we felt like we were ahead of the curve. Back then, contact management...
by Nina | Nov 1, 2011 | Change Management, Life Continuum, Social Media
One of the most powerful benefits of social media is that – as a form of media – it brings us closer to our readers. It brings us closer to our customers. In fact, it seems to strip away layers and layers of process, red tape and hierarchy at the click of a mouse. On...
by Nina | Jul 12, 2011 | Blogging, Customer Oriented Thinking, Innovation, Social Media
I have been thinking, for some time, about the different aspects of social media and how they can apply to the day-to-day challenges of leadership and the opportunities of business. In particular, I want to understand where social media can impact customer oriented...
